Sort of by accident, I found this wonderful documentary called “Downloaded (2013).” This film is almost two hours long. I’d never thought I would sit through a documentary like this; but like I said, it is extremely interesting and educational for me as far as hearing intimate feed back from RIAA and record labels. In essence, it is a very interesting look at the history of Napster, and how it changed the music industry forever. First, I’d like to say very quickly upfront, the film is not a “how to,” nor is this entire film about labeling all file sharers evil. I wanted to share this not because I want to sway people to think a certain way, but to help both music and film lovers be aware of the effects of file sharing, and how it really could have destroyed the industry.
Shawn Fanning was one of the original co-founders of Napster (long before Rhapsody took over). He quit school to pursue his dream of building a company with a fan based application, that would allow other fans to share files and communicate with other fans of the same artists or movie. Back then, because it has never been done before, it wasn’t officially illegal yet, in terms of sharing files. The music industry was slow to understanding the scope as to how many people were actually downloading, exactly how much was downloaded, as well as the ease of downloading with Napster. However, Fanning very much wanted to work a relationship with the music labels in order to get artists paid, this was his intent all along. However, the music industry still had problems with Fanning’s vision, because the music industry as a whole wanted to stick with their old ways and old formulas.
Many artists were divided on this issue. Some artists felt that Napster was doing a good thing; because statistics has shown that a significant amount of people that used Napster, actually purchased the music later on. Some artist saw it as stealing. But again, it boils down to something that was new, and the people that theoretically stand to lose money (in their eyes) was the ones that were most against it. However, the courts understand that you can’t stop technology, in addition to the fact that the music labels gave no room for fair use instances. Many fans saw Napster as no different than borrowing their friend’s record, then taping it on cassette and giving it back to them (which was legal for personal use). However, the sheer massiveness of the Internet changed the game as far as how fans get their entertainment.
I understand both sides. As I’ve said before, there are those who vow never to buy one piece of music ever again; as a form of rebellion against the greed of the music industry. It is interesting that throughout the legal battles, the music industry NEVER discussed the fact that the reason why many download so much, is because they couldn’t afford it. Once technology moved to CD, those prices went off the chain! However, through the years of long legal battles Napster had with the record labels and the RIAA, it’s helped shape the new business model we have today. Because the music labels felt that if they get rid of the “threat,” and the treat meaning Napster, everyone would stop downloading for free. This never happened; in fact, literally thousands of other file sharing software was developed using the same type of Napster infrastructure. But through the aftermath of all that mess, they have found away for fans to listen to music for free, and the labels can still get paid through an ad supported services. But I think the old peer to peer mindset still exist, and I think it will still take a while longer for old habits to break. JMHO.
After watching this documentary, I realized this might be one of the many reasons why the music labels haven’t attacked YouTube as harshly as they did Napster. They are literally scared of having an even worse repeat performance of piracy, and that people could theoretically stop using legal services like Rhapsody, etc, altogether; and really end the music industry as we know it for good. Even though the music industry would never admit it, the fans won; and the days of milking fans dry was over; and that was the bottom line. It was because of Napster, that music (and film) has now become more affordable/accessible to those who support their artists/actors. There are many companies such as Spotify who have a vision of making music free by using an ad based system. So far, despite the apposing view from companies like Apple, this formula does seem to work (they’re not making loads of money, but they work). But you know what? It is my view that it really doesn’t matter, because no matter what any music streaming service does, at a standard price point of 9.99 a month, the music labels are going to take 80% of the revenue anyway. Music streaming is a very hard business to get into. Which is why business like Live365 has folded. This is largely because labels want more and more money; labels just have a hard time understanding that our economy has changed. Especially when it comes to music, music is a part of our culture, fans have a right to afford their favorite music. Watch it on Netflix Downloaded (2013).