OTHER ISSUES IN THE WORLD
Just curious… How many of you are old enough to remember we had a 16 RPM capable turntables? How many of you remember we had 78 RPM capable turntables? How many of you actually seen a turntable before? LOLOLOL!!! Here’s a blogger that has written a little something about it here.
I came across an article quite by accident. The article is called “Why Music Streaming Services Need To Attract An Older Audience,” published about a year ago. As my followers know, getting some older folk to use technology is like pulling teeth, and two toes!!! While the industry recognize this is a challenging issue, I’m thinking just how hard it would be to overcome this? I’m also seriously wondering if this is even possible? I would like to have a real talk for a minute here. Despite the negative feelings many independent/or new artists have concerning music streaming, streaming services like Spotify have single handedly saved the music industry from being sucked in by the black piracy hole (or vortex, if you will).
With few exceptions, the majority of streaming platform users tend to be largely in the under 35 set, but these services might do well to start courting an older demographic, with their deep pockets and streaming compatible tastes in music.
Although I don’t agree with the above quote (in regards to the “deep pocket” reference), I found it interesting how they broke down “the older demographic,” but did not compare data to older people who are on a “fixed income.” Which is a segue to almost the heart of what I really wanted to discuss. I think it’s safe to say that any change is difficult for most older folk; that is especially true when it comes to sticking with familiarity. Things have changed so much in regards to technology that most are overwhelmed with it. Some don’t even bother, assuming they won’t be able to understand it. But guys, you don’t need to be a programmer to know how to use Spotify. It is so freakin’ easy, you’ll say to yourself, why the f**k did I wait so long? 😀 And most importantly, its absolutely FREE!!! Legal!!!!! And the premium service is only optional. But even at $10/mo. is a steel!
I think the problem consist of 3 main factors. First, we know that for most people, music stops around the age of 35. Meaning, after that age, we usually don’t have the desire to listen to newer music past that age. Therefore, I think if streaming services want to attract the older demographic, you need to promote older music. Second, I really do think the the younger generation can be a huge help. The best way to get an older person’s attention is to show your older loved one just how easy it is. Not just show them how easy it is, go and find one of their old records that is so scratched and f**ked up it can’t be played. Then show them how to search for it on Spotify, then play it. Then watch their eyes pop out of their socket! LOL I never understood how older folk who love music as much as they do, not have the slightest bit of curiosity? Maybe they’re confusing today’s streaming with the old Napster? I don’t know. Lastly, if your loved one decides they want to go with the premium, show them how easy it is to download using Spotify! Now they can take their music with them, and not be chained to YouTube! Show them what Shazam is, and how they can use it to discover almost all their old music on cassette! Not only will they be happy their listening to their childhood music, they’ll have fun doing it.
I know there exist a lot of people who love to feed the propaganda monster; and will probably dislike me for this article. But, what the hell, It’s my blog. Do you really think there’s a White conspiracy in the music industry, to “steal Black music” away from Black culture? I’ve heard this talk over and over for quite some time now. As someone who has always had music in my blood since I was extremely young, I have a very different opinion on this matter. You know when I was little, there were many performers I listened to, that I never knew they were actually White. One of those people I distinctly remembered was Tom Jones; and apparently I wasn’t the only person who thought so; many people thought he was back then. I also thought that Michael McDonald was also Black for awhile until I actually saw him on TV. The reverse has also happened. I thought Chuck Berry was White until I saw him on TV. So, what exactly is the point of my two previous statements? The point is music influences all cultures regardless of where you come from. Second, despite what people think, (or want to believe), I don’t think we can put a color on music. The color of a person’s skin doesn’t denote their culture, neither should music.
Now I know a lot of you may think I am plum off my rocker! Yes it is true that Black music has literally influenced the world, I don’t think any music historian, or any average music lover would try and challenge this. However, understand that it is because Black music has been such an influence, it is only natural that other groups of people will try to mimic it because it’s so great! This is another reason why I suggested a few posts ago, to listen to intentional radio. If you listen to current music from India, Japan, Africa, and yes even Arabian countries, almost all of them sound American. Many Asian countries are very heavily in to hip hop. If it were not for the different language, you’d think that all of their music was produced by Pharrell, or Dr. Dre. No one is bitching that Japan is trying to “take Black music away.” I’ve heard some Arab artists that can drop lyrics better than some American artists! No one is trying to proclaim or take away anything, it’s just the nature of good music, everybody wants to do the same. The reality is, other cultures fought a long time to try and keep their traditional music, but it is fading away, just like American classic music. I think trying to take ownership of a style of music that was once ours, is like the military yelling and screaming on television that the internet was started by them, and they want to be acknowledged. The internet is so huge, and has been etched in to the fabric of our lives, does it really matter?
I think what’s important is to try and focus on keeping the memories of our dying music, rather than spending a pointless life time of pointing fingers, of an issue that really makes no sense.