What a great subject to write about I thought. I think it’s safe to say that, we focus more on just using Shazam, than thinking how important the service is to us. I have been using Shazam and services like Shazam for quite a few years, and it has proved to be an essential application to have on any smartphone. But, Shazam just doesn’t help the die-hard music lovers; indirectly they also help the streaming services as well! Why? Well, they are actually “bridging the gap,” between the major streaming services (although iTunes/Amazon both have streaming and “On-Demand” download purchases, I still consider it in the same family of streaming). Shazam is not only the best music discovery application to date, it is an independent service that does not depend on music sales “per-say,” but it’s popularity and near flawless functionality. What I’m trying to say is, the music industry depends on Shazam, not the other way around. Shazam makes money by making it easy for Shazam users to purchase their discoveries on iTunes Amazon, and Google. Now, with the recent partnership of Rhapsody, Shazam can encourage people to slowly move over to streaming services. Shazam plays an important role with streaming services, because each time a user Shazams something, they are not obligated to sign up for another service! Shazam will eventually bring all kinds of services together in one application, making it very convenient for Shazam users. If your particular service doesn’t have a song in their library, you’ll still have a choice of purchasing that song through anyone of the three services Shazam is partnered with. The integration with Rhapsody is still new, so the functionality still needs to be ironed out, but the fact that Rhapsody is there speaks volumes. And the fact that some rich dude invested over $40M on Shazam and it’s research. Music fans are in a very exciting era; how wonderful to be living in an age with such incredible technology at our fingertips!