Throughout my blog, I’ve written extensively about both my gripes with people beatin’ up on Spotify, claiming low payouts to artists, and YouTube that gets away with not paying any royalties to artists at all. It’s an issue that baffled me for years.The truth of the mater is, I think both technology and entertainment are moving at such a fast rate, that people including the music industry still doesn’t know the right direction to take. Everyday there is something new to think about with regards to technology and the music business; aside from spending loads of money protecting artists’ copyright. Today, I’m still not sure if I still think whether or not YouTube has helped to ruin the music industry even further. But one thing is unfortunately clear; artists are both forced to monetize on YouTube because of piracy, and because YouTube does not pay royalties. Many artists see monetizing as a good thing… But I don’t…. ‘Cause it means that both artists and the industry is doing it because you don’t have much of a choice in reality. I also don’t think this is good for new artist as they struggle to get followers. Most would not make any money until one person out of a 100,000 views decides to buy something. Get it? If YouTube were paying royalties, you could have made $400 or more instead of a single YouTube follower that made you a $20 or lower commission (depending on who your partner is, and your audience) from monetizing. If you’re not going to make YouTube pay royalties, then you should be encouraging your fans to use Spotify and iTunes streaming.
At the same time, YouTube is also serving some benefit. One huge benefit is Shazam’s use of YouTube. So even if you’re not subscribed to a streaming service, you can still scan a song and have a YouTube link available. However the loss is, YouTube is not really a music discovery service. I really believe this is simply a misinterpretation between the younger generation and the old. Just because YouTube has almost every music ever created, that doesn’t make it a “discovery service.” Why? Because often times you have to know what you’re looking for to search it. Services like Spotify & iTunes use powerful and complex proprietary algorithms that learn your taste in music. To people of my age group, that’s “heaven sent,” as these services serve you with songs you haven’t heard in decades, or songs you would never hear again otherwise, cause you don’t remember it. YouTube gives you suggestions primarily on association, and popularity of videos. Plus, as someone who’s gone through a lot of health problems when I was younger, watching too much music videos isn’t good for us. You need to get something like Spotify, to get better music, and also to insure that you stay mobile and active. So, now that the music industry has accepted YouTube for what it is when it comes to music, copyright appears to be less and less an issue (indirectly). Movies are another matter. Then again, with YouTube’s new subscription services, one never knows what’s going to happen in the future.